Friday, March 16, 2012

TaylorMade Hits the Ice

Last year we took a look at golfing hockey players in our post 'Do Hockey Players Make Good Golfers'.  I love both sports, and they do share certain similarities, but it still came as a surprised to hear that a golf club manufacturer was starting to produce hockey sticks.

It’s a cool move for Taylor Made (literally), especially in a Canadian market where the two sports rank first and second in participation.  Here's the inside scoop...

A leader in hockey equipment and a leader in golf equipment today announced a long-­‐term, multi-­ year collaboration aimed at redefining the hockey category with game-­changing equipment.

Montreal, PQ-­‐based CCM is working with Carlsbad, CA-­‐based TaylorMade to establish CCM as the leader in hockey product innovation. The collaboration between the two brands will be focused on bringing industry-­leading TaylorMade performance technologies to CCM hockey sticks, demonstrating CCM’s commitment to technology, research and development. 

“Our relationship with TaylorMade will be a game-­‐changer for CCM,” said Philippe Dubé, General Manager of Reebok-­ CCM Hockey. “TaylorMade is a clear leader in product innovation in sporting goods and we are very excited to collaborate with them to bring some of their leading technologies to the most legendary hockey company in the industry.”

The first product to be unveiled as a result of this relationship is the CCM RBZ hockey stick. This brand new stick developed in collaboration with TaylorMade composite engineers features a revolutionary blade technology. NHL Rookie of the Month Gabriel Landeskog of the Colorado Avalanche has been using a limited edition version of the stick in all-­‐white since early March. He and fellow National Hockey League rookie sensation Ryan Nugent-­‐Hopkins of the Edmonton Oilers will be using the stick for the remainder of the season.

"Reebok-­CCM and TaylorMade share the same passion for delivering high performing equipment played by the most demanding athletes using technical and innovative approaches," said Benoit Vincent, Chief Technology Officer, TaylorMade. 

The CCM RBZ stick and all of its technologies will be officially introduced on June 22, 2012 at the NHL Entry Draft in Pittsburgh with the retail launch to follow later in the year.