It’s a cool move for Taylor Made (literally), especially in a Canadian market where the two sports rank first and second in participation. Here's the inside scoop...
A leader in hockey equipment and a leader in golf equipment today announced a long-‐term, multi- year collaboration aimed at redefining the hockey category with game-changing equipment.
Montreal, PQ-‐based CCM is working with Carlsbad, CA-‐based TaylorMade to establish CCM as the leader in hockey product innovation. The collaboration between the two brands will be focused on bringing industry-leading TaylorMade performance technologies to CCM hockey sticks, demonstrating CCM’s commitment to technology, research and development.
"Reebok-CCM and TaylorMade share the same passion for delivering high performing equipment played by the most demanding athletes using technical and innovative approaches," said Benoit Vincent, Chief Technology Officer, TaylorMade.
The CCM RBZ stick and all of its technologies will be officially introduced on June 22, 2012 at the NHL Entry Draft in Pittsburgh with the retail launch to follow later in the year.