Thursday, October 23, 2014

Chase54 Introduces Transformational Technology

New Heat Retention Outerwear Available in Fall Collection


CHASE54 presents innovative Heat Retention technology, proving that change of season can be seamless and comfortable on and off the course. The company introduced the new innovation at last year's PGA Merchandise Show and garments are now available online. The process is the ultimate recycling system wherein energy absorbed from surrounding energy sources is transformed into heat moving into the fabric and reducing the need for a bulky insulation. The fiber qualities come from within, as the functions are added to the yarns during its liquid phase, becoming an all-inclusive part of the composition. 

The new Luke Quarter-Zip Pullover is created with this nano-technology in an exclusive polyester two-toned pique fabric, also presenting UPF30 Protection. The dynamic technology actively absorbs energy from the sun, the body and also artificial light. Once captured, it transforms to heat and is locked away in the fabric for enduring warmth. The fabric is incredibly elegant for possessing such strong technical features, therefore transitioning well from the course to daily life. Because the piece is categorized within CHASE54's signature DryFuze™ moisture-wicking category, the golfer maintains excellent temperature balance.

LUKE QUARTER-ZIP PULLOVER - $96
• DryFuze™ 2-tone polyester pique is perfect for mid-layering year round
• Heat Retention by CHASE54 captures and holds light energy from sunshine, body heat or even artificial light and transforms it into heat - keeping players warm and ultra-comfortable.
• Moisture wicking
• Side pockets for stashing your personals
• "YOUR FIT" is neither baggy nor fitted
• Imported

"The technologies we embark upon at CHASE54 just keep getting better and better; and fusing fashion and function is what we excel at," says Lulu Faddis, Chief Designer and Creative Director. "We are so scientifically savvy when it comes to fabric, ensuring technologies are not simply topical but come from the innate features of the yarns...it's a priority to us to use only the best of the best," she adds. "Our TEAM54 Tour Pros say the Luke is a versatile piece for layering on chilly mornings or breezy winter afternoons," Faddis adds. "Transitional pieces like this can be worn on course, in the office, out for coffee or for a fall walk," she adds.

To learn more, visit chase54.com or contact Amy Yanda-Lee: 877.718.2121 x 801 or amy@chase54.com.

ABOUT CHASE54: Based in New York and with a new design room and studio in La Quinta, CA, Chase54 is a lifestyle brand created for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an incredible value. To learn more about the brand, visit chase54.com