Monday, June 30, 2014

Hydration on the Golf Course, Rehabilitation off Course


If you aren’t enjoying a cold beer on the golf course, what drink should golfers opt for? Ever noticed PGA TOUR players almost always opt for natural spring water during events? Why? One, they can lose significant fluids walking 18 holes in heat and humidity and dehydration is a risk even after just a few holes. Two, sugary sports drinks choc-full of electrolytes are unnecessary given the aerobic pace of walking.

Enter BILINER, the world’s oldest, purist spring water. BILINER was an official preferred water of the 2013 WGC Cadillac Champion. During the event, Tiger – among dozens of other top-ranked players -- opted for a cold BILINER Royal Class spring water on just about every other tee box.

Celebrating its 350th anniversary this year, BILINER can be purchased in 400-plus stores in over 20 states from Louisiana and Texas west to Arizona and California. Golfers – and those who love them – who shop at Albertsons, Central Market, Sprouts Farmers Market, Rouses, Huckleberry’s Natural Market and other boutique stores can likely find BILINER on the shelves.

For hydration on the course, BILINER Royal Class Spring Water fits the bill. A natural, high-quality spring water ideal for healthy hydration, Royal Class is noted for its velvety taste and perfect balance of minerals with ph 7.54. It is “untouched by human hands” and bottled at Biliner’s sterile plant in the Czech Republic. It is available in bottled 0.5-liter 12-packs (MSRP $1.49 per bottle) and 1-liter 6-packs (MSRP $1.99 per bottle).

Recovering between rounds is made easy with BILINER Premium Mineral Water. Originating from volcanic rock, Premium is a naturally sparkling, alkaline functional mineral water with a real taste of high concentration of minerals (over 5000 PPM) with pH 8.0. It is bottled exactly as it flows from its source and contains sodium, potassium, calcium, magnesium and iron, as well as anions of chloride, sulfate and bicarbonate. It is available in bottled, 0.5-liter 12-packs (MSRP $1.49 per bottle) and 1-liter 6-packs (MSRP $1.99 per bottle).

Oh, and back to that 350-year anniversary: BILINER’s volcanic, mineral-spring source was discovered in 1664 on the noble Lobkowicz estates in royal Bilina in the Northern Bohemia region of what is today the Czech Republic. Balneologists flocked to Bilina, drafting extensive reports about the water’s healing and medicinal powers. BILINER Healing Spa was founded in the early 1700s, and bottle-based distribution began mid-century. BILINER was awarded for all the health benefits in Chicago in 1892 and also 1893. Today, BILINER water is bottled in the world’s most advanced and sterile filling factory.

For more information: www.biliner.com, www.facebook.com/bilner, 941.677.6333.