Saturday, September 4, 2010
When I learned the history behind apparel company L.O.F.T. Golf, it reminded me of a time when I was in University. I was struggling with a computer programming problem, when a classmate told me I had an "I.D. Ten T." error. Having never heard of it before, I took to google to do a little research and as I was typing it in, I had a bit of a revelation... "I.D.10.T." or also pronounced "IDIOT". Anyways, I'm sure some of you assumed L.O.F.T. was referring to the loft of a golf club as it's commonly used in golf lingo; however, in the case of L.O.F.T. Golf, it actually stands for Lack OF Talent.
Fortunately, there is no lack of talent on the design and manufacturing team at L.O.F.T. Golf. This innovative company has been producing quality golf apparel since 2001 and they offer them all at shockingly low prices. These guys have mastered the golf apparel business, creating comfortable, breathable and stylish golf clothing.
Amongst our favorites are the moisture wicking polyester polos. These shirts are beautiful and feature mesh inserts across the shoulders, sleeves and back in contrasting colors. These are moisture wicking, UPF protection polyester polos that would usually sell for upwards of $60, and you can now own one, complete with the sweet L.O.F.T. GOLF logo, for only $20!
Have a look at these shirts and the full 2010 L.O.F.T. Golf apparel line up online at: www.loftgolf.net... you won't be disappointed.