Thursday, February 7, 2013

Chase54 - We Believe


I have to admit, I'm a bit of a brand junkie; but in a different way compared to many golfers.  I don't dress head to toe in clothing just because the top golfers on the PGA Tour are wearing it, and I don't fill my bag with golf clubs based on the catchy tv commercials.  Instead, I spend a lot of time, sifting through the golf industry searching for those diamond in the rough companies, who are doing what they love, fighting for what they believe and are producing great quality products that proudly represent their brand.  This is exactly what I found with the Chase54 brand and their innovative golf apparel.

Something I learned from Blake Mycoskie (the creator of TOMS Shoes) is the importance of having a clear idea of what your business or brand stands for and sharing that story with anyone who will listen.  This is something that Chase54 has done fantastically and I want to help them share their story.  They've encompassed many of their beliefs with their "We believe" statements, some of which include (full list can be found on their website www.chase54.com/we-believe):
  • We believe you don’t have to sacrifice fashion for performance, style for functionality, and looking sharp for being comfortable.
  • We believe perfection is unattainable. But it’s damn sure fun trying.
  • We believe layups are for basketball and par 6′s.
  • We believe you should hit it hard…it’s going to land somewhere.
  • We believe in throwing caution to the wind, chasing dreams, and living a life of passion.
  • We believe in responsibilities too.
  • We believe cigars make a bad round good.
  • We believe Bigfoot is real.
  • We believe style shouldn’t mean being wrapped up as tight as a burrito.
  • We believe you can hit that flop shot off of the thin hotel carpet onto the bed.
  • We believe golf models should know how to play golf.
  • We believe we did know better.
A belief that myself and the Eat Sleep Golf team share is "We believe that an old product with a new color or pattern option should not be described as innovative."  Share your beliefs with us on Twitter using #WeBelieve.  While you're at it, be sure to connect with Chase54 on twitter (@chasefiftyfour)

Every single piece of clothing bearing the Chase54 label has been forged in innovation.  I can't even do justice to their creativity and outside the box thinking, so I encourage you to check them out on their website: www.chase54.com.

About Chase54
Chase54 is deeply rooted in the apparel business. Founded and backed by 30 years of garment manufacturing excellence and over 400 million garments produced, Chase54 is far more than the clever idea of a couple “has beens” reveling in their post round glory at the pub. It’s state of the art fabrics. It’s top quality production and design. It’s impeccable style at an affordable price. It’s the answer fashion discerning golfers have been trying to find.

A wise man once told us “There is no sense in chasing perfection.” We must be fools then. The chase is on…