Wednesday, March 26, 2014

OGIO Continues Global Expansion

OGIO’s rapidly growing bag, apparel, accessories and footwear stores slated to open April and May in South Korea and Indonesia

Salt Lake City, UT – Following the highly successful debut of its first two store locations in Beijing and Shanghai, OGIO International announces the imminent opening of two additional retail locations in Asia this Spring 2014. The first of these new flagship stores will be in Seoul, South Korea, and is slated to open on April 11th. The location, in the heart of Seoul’s high-class Gangnam District, will be the biggest store to date. The 2-story location will be situated alongside major fashion houses and sporting goods manufacturers.

“We are excited that our brand retail platform is experiencing such great success,” said Tony Palma, CEO, OGIO. “We feel we are at the tip of the iceberg, with another six additional locations being evaluated for launch prior to the year ending.”

“The Seoul location is a testament to the explosive growth we foresee for the OGIO brand in Korea,” said Jae Hong June, CEO, MFS Korea (OGIO’s distribution partner). “We feel the Korean consumer will love the OGIO lifestyle, and its fashion-forward, adrenaline-driven styling.”

The second new location in Jakarta, Indonesia, is slated for opening in May. This location, housed in the oldest business district in Jakarta, will showcase an expanded golf area, complete with OGIO golf bags, apparel and footwear.

“The success of our retail locations in China has caught the attention of our International distribution partners beyond our expectations,” commented Mark Talarico, GVP of International, OGIO. “The flagship store concept is proving itself to be a fantastic marketing, sales, and most importantly, brand awareness driver.”

About OGIO
OGIO International was born 25 years ago with the invention of the Locker Bag, the first innovative "fit to gym locker bag" designed to keep fitness enthusiasts on the go and organized. That heritage evolved over the years as OGIO continued to design uniquely styled sports performance bags. OGIO's current Endurance collection was specifically designed for triathletes, runners, cyclist and fitness enthusiasts and combines the ultimate in light weight yet durable materials with intelligent designs that offer the perfect combination of protection, comfort and organization. As a result of the innovative designs of the Endurance collection, OGIO is the official bag of choice for professional cycling team, Team Argos Shimano, and is the official bag of Iron Man, the highly acclaimed organizer of events for triathletes.