Dressed head-to-toe in the Swoosh, McIlroy was unveiled during an elaborate high-tech production that featured a laser show and video montage. (Think LeBron James’ intro with the Miami Heat.) When he finally emerged, walking through a cloud of smoke, he was wearing a gray Nike pullover and white Nike hat.
“I think I’ve always associated Nike with the best,” McIlroy said. “Growing up watching athletes on TV, all the best athletes were in Nike apparel.”
Nike wasted no time in releasing their first commercial to go along with this announcement, which I have to admit, is quite entertaining.
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