Monday, October 15, 2012
Logo's are a vital part of any businesses regardless of whether they're in the golf industry, the financial industry or the construction industry. A company logo is meant to be a visual representation of the business, and as such, it should be thoughtfully developed.
Someone recently asked me what the key ingredients are in developing a great logo. That's a great question, and I think that too frequently people don't put enough time and effort into this process. Your company logo is meant to enhance potential customers and partners first impression of your business. A good logo can build loyalty between your business and your customers, establish brand identity, and provide a professional look of an established organization.
Here are a few things you should keep in mind while developing a logo...
- Incorporate your company name into your logo
- Look at the logos of other businesses in your industry
- Focus on your message
- Make it clean and functional
- Use your logo to illustrate your business's key benefit
- Don't use clipart
- Avoid trendy looks
- Avoid using too many different colors
- Brainstorm ideas with friends, family and colleagues.
- Consider consulting a professional
The best suggestion I can give, allowing with the above tips, is to create a logo that is creative, professional and simple. You want to come up with something that others will want to doodle on their notebooks or scrap paper.
Here's a couple more samples of creative golf logos...