Saturday, January 22, 2011
Adams Golf Says YES!
Had you looked at other putter companies prior to this deal?
We've wanted to get in the putter business in a significant way for a long time. We've flirted with a number of different opportunities and for various reasons we've liked the Yes! brand and now seemed like a good time to go for it. We were one of the few companies [Ed. Note: Cobra and Mizuno are two others of note] that did not have a significant putter business or franchise.
I've always been partial to the Yes! brand. I like the groove technology. I think there's something positive there. The Yes! brand has a positive name and image and we were able to get it at a value we were comfortable with. There's still an affinity for the brand among consumers. It's played on tour, domestic and international, strictly based on performance. It's a strong international brand, with some 70 percent of its revenues coming from the international market and that helps us because Adams' primary strength is domestic. There are a lot of positives.