Viewers Will Have Unprecedented Window into Unique Golf Industry Event from Tuesday, Jan. 21 through Friday, Jan. 24
PALM
BEACH GARDENS, Fla. – The PGA of America, PGA Worldwide Golf
Exhibitions and Golf Channel announced today a partnership for expanded
coverage of the annual PGA Merchandise Show. Starting in 2014, “Morning
Drive” will provide live broadcasts from the PGA Merchandise Show floor
Wednesday, Jan. 22 through Friday, Jan. 24, as well as remote live
segments from the PGA Merchandise Show Outdoor Demo Day on Tuesday, Jan.
21.
More
than 40,000 industry leaders, manufacturers, PGA Professionals and golf
retailers from nearly 80 countries converge annually in Orlando for the
PGA Merchandise Show, an industry-only global gathering for all things
golf. “Morning Drive’s” live presence at the PGA Merchandise Show
represents the most ambitious remote broadcast to date for Golf
Channel’s daily morning show and will complement Golf Channel’s daily
news coverage, including regular segments on “Golf Central” and content
on GolfChannel.com all week. In addition, Golf Channel’s coverage from the PGA Merchandise Show will be available via Golf Live Extra, which provides live, authenticated streaming of Golf Channel programming 24/7.
“The
PGA of America is proud to have a valued partner in Golf Channel, which
serves as the daily broadcast voice of golf and shares our mission of
growing the game and promoting PGA Professionals,” said PGA Chief
Executive Officer Pete Bevacqua. “The addition of Golf Channel’s
‘Morning Drive’ live programming greatly enhances PGA Show Week,
highlighting our members as the leaders in the game. There’s no better
place to be during PGA Show Week than in Orlando, and millions of
viewers can now experience the pulse of our vibrant industry through
Golf Channel’s expanded coverage.”
Mike
McCarley, president of Golf Channel, added, “Golf Channel’s viewers
possess a deep passion for the game and our increased presence at the
PGA Merchandise Show, including beginning each day with ‘Morning Drive’
live from the show floor, will provide a new look at a unique aspect of
the game. Our partnership with The PGA of America continues to
strengthen and we look forward to identifying more opportunities to work
together to further connect the world to golf.”
Beginning
Tuesday, Jan. 21, “Morning Drive” will broadcast from 7- 9 a.m. at the
PGA Show Outdoor Demo Day, which will feature new equipment, training
aids and golf accessories from leading golf brands within 200-plus
hitting bays and practice greens at Orange County National Golf Center
and Lodge in Winter Garden, Fla.
On
Wednesday, Jan. 22, through Friday, Jan. 24, “Morning Drive” will be
located in the heart of the PGA Merchandise Show floor for an extended
three-hour special edition of the show from 7-10 a.m. Coverage on
“Morning Drive” and “Golf Central” will highlight the merchandise
generating the most buzz among jam-packed exhibit aisles of the massive
Orange County Convention Center in Orlando, Fla. Additionally, Golf
Channel will feature interviews with the industry’s newsmakers, touring
professionals and celebrities making appearances at the show throughout
the week.
About Golf Channel
Golf
Channel is a multimedia, golf entertainment and services company based
in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and
now part of the NBC Sports Group, is available in more than 120 million
homes and 83 countries worldwide. Exclusive partnerships with the
world’s top tours allow Golf Channel to feature more live golf coverage
than all other networks combined, as well as a programming schedule
distinguished by golf’s highest-quality news, instruction and original
programming. Customers of participating cable, satellite, telco and
other video subscription services, are able to enjoy 24/7 streaming of
live Golf Channel content through GolfChannel.com and Golf Channel’s mobile application, Golf Live Extra.
Golf Channel’s digital platforms are the leading golf destinations on
the Internet, delivering unmatched coverage of the world of golf, as
well as services that connect the world to golf.
About the PGA Merchandise Show
The 61st
PGA Merchandise Show, held January 21-24, 2014, in Orlando, Fla., will
welcome some 1,000 top golf companies and brands and more than 40,000
industry professionals from around the world to the industry’s annual
global summit for the business of golf. The PGA Merchandise Show
features a new day pattern in 2014 with the PGA Show Outdoor Demo Day,
the world’s largest professional golf testing event, held on Tuesday,
Jan. 21, 9:00 a.m. to 5:00 p.m., at the Orange County National Golf
Center. During PGA Show days, Wednesday – Friday, Jan. 22-24, at the
Orange County Convention Center, PGA Professionals, retailers and
industry leaders will uncover the latest trends, source the newest golf
merchandise, test the latest equipment, learn proven business best
practices, network among peers and move forward the business of the
game. The new hours of the 2014 PGA Merchandise Show are: Wednesday and
Thursday, 8:00 a.m. to 5:30 p.m., and Friday, 8:00 a.m. to 3:00 p.m.
The PGA Merchandise Show is organized in partnership with The PGA of
America as a trade-only event. Learn more about the event at www.PGAShow.com
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